A chatelaine once ran an entire estate: the keys, the staff, the stores, the accounts, quietly, without ever being asked twice. Every top producer says some version of the same thing about their business: it's not the hours, it's the system behind them. Follow-up that never slips. Deadlines that track themselves. Updates that go out without you remembering to send them. You already know AI could be doing more for your business, you just haven't had the time, the confidence, the interest in building it yourself, or the technical background to try. Chatelaine already built it: installed into your own Claude account, once, not a chatbot, not a pack of prompts. What would you do with the hours it hands back?
A free daily review that scans your texts and email for commitments that never made it to your calendar, tracks who's still waiting on a reply from you, and flags anything that looks like fraud, all before you buy anything else. Ten minutes to set up, same install path as every System below.
Get Command Center free →Each System runs one full piece of your business, start to finish, and every System comes in the same four ways to buy it below.
Runs a residential buyer from captured lead through closing day and beyond: intake, nurture follow-up, showing and offer support, the full under-contract deadline calendar, weekly client updates, and the post-close follow-up cadence. Every task is tagged so you always know what Claude drafts, what only you can do, and what your TC or CRM handles.
The listing-side mirror of the Buyer System: lead capture, listing appointment prep, pre-launch and launch, active listing management, under contract, and closing. In development now, built the same way as the Buyer System so it drops in and works with everything else.
Email to be first in line →Runs your whole open house: lockbox text, listing pull, lender handouts, a social graphic and caption, directions, calendar blocks, a printable briefing sheet, and the full lead follow-up cadence afterward. Set up once with your details, reuse for every open house.
Minimal technical skills required. If you can answer a short setup conversation, you can do this. Or let us do it for you.
Connect Google Drive, Gmail, and Calendar, then answer a short setup conversation: your info, your CRM, your lender contacts.
From there the System runs your workflow automatically, in your voice, from first lead through closing day. Have a question along the way? Just ask Birdie.
Every Chatelaine System, the Buyer System today, the Seller System soon, is sold the same three ways: Core, Concierge, or Custom Build. Connected is a separate add-on that keeps everything you own current for one flat monthly fee. Numbers below are for the Buyer System; ask about Seller System pricing once it's live.
Book a quick screen-share with our Real Estate Coach for brand voice and hands-on training, then we install your System for you afterward. You finish ready to work, tech and coaching both dialed in.
Custom Build is our premium tier, and the pricing is exactly as custom as the work: we quote it after a short scoping call, not off a fixed menu. It doesn't have to be a Buyer or Seller System, either, if there's a workflow running your business that still lives on a checklist, a spreadsheet, or in your head, we can build it. Core and Concierge give you Chatelaine's own Systems. Custom Build is different: it's your process, automated exactly as you run it, not a template with your logo on it.
You get a live call with our Real Estate Coach for brand voice and training, then we install your Chatelaine System for you afterward. Best when the ready-made System already fits how you work.
Your CRM, your process, your stage names, your vendor relationships, rebuilt into the System itself, not bolted onto the template. One live build call with our product team, one revision round, and a separate training session with our Real Estate Coach, all included. Best when nothing off-the-shelf fits, whether you're starting from scratch or automating a process you already run.
Teams start at $4,999.
Agents who already believe AI could be moving their business forward, top producer or still building toward it, but who haven't built anything themselves yet: no time to, no confidence to, no interest in tinkering with prompts, or no technical background to try. Chatelaine already built it, so you don't have to.
You need your own Claude account on Pro or Max, Cowork isn't included on the Free plan, and Chatelaine Systems run inside Cowork. Chatelaine Systems are a separate one-time or monthly purchase from us.
No. Prompt packs are static text you copy and paste. These are installable skills: Claude runs the whole workflow, follows your templates, and stays in your brand voice automatically. Much more powerful, far less fiddly.
Birdie is the friendly voice you'll see inside every Chatelaine System, the one drafting your emails and tracking your deadlines. Claude still does the actual work in your own account; Birdie is just the name it goes by while it's doing it.
That's exactly what Concierge is for. We get on a call, set everything up, and walk you through it live. Most agents are using it the same day.
Every task in a Chatelaine System is tagged: Claude drafts it, you send it, or it's something only you can do (signatures, phone calls, licensed judgment). Claude never sends anything on your behalf without you.
Two things are always moving. Chatelaine keeps improving the System itself, better templates, smarter handling, fixes as we find them. And Claude, the AI your System runs on, keeps evolving too. Updates keep your System built around both, not just the version that existed the day you installed it. Core and Concierge include your first 3 months free; Connected keeps them coming after that.
Core and Connected are licensed for one agent on one Claude account. If you're outfitting a team, Concierge and Custom Build both have per-agent team pricing built in, that's the right way to bring a whole office on board, rather than passing around a single file.
If a System doesn't work as described, reply to your order email within 14 days and we'll make it right or refund you.
